Last Updated: 10/24/2025
Thank you for visiting (“we,” “us,” “our”). We are committed to respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information that you provide through our WordPress website hosted on WPEngine. By using our website, you agree to the terms of this Privacy Policy.
This policy does not cover text messaging terms.
1. No Collection of Protected Health Information (PHI)
Our website is not intended for the collection, transmission, or storage of Protected Health Information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA).
- Do Not Submit Sensitive Medical Information:Please do not include detailed health or treatment information in contact forms, chat messages, or other communications through our site. If you need to discuss private medical details, contact us by phone or visit our office so we can ensure proper privacy and compliance measures.
- No HIPAA Compliance:We do not maintain the administrative, physical, or technical safeguards required for HIPAA compliance. Any information voluntarily submitted that could be considered PHI is done at your own risk, and we disclaim responsibility or liability for such submissions.
2. Information We Collect
2.1 Personal Information You Provide
- Contact Details: Name, email address, phone number, and other details you provide when filling out website forms or using our WordPress chat widget.
- Other Information: If you provide additional details (e.g., reason for contact), please ensure it does not include sensitive health data.
2.2 Automatically Collected Information
- IP Address & Device Details: Non-personal information such as your IP address, browser type, operating system, and pages visited.
- Cookies & Similar Technologies: We use cookies, pixels, and analytics tools (such as Google Analytics) to understand how you use our website and to improve functionality.
2.3 Call Tracking
- Website Phone Numbers: We may use dynamic phone tracking to understand which web pages drive incoming calls, helping us measure and improve site performance.
3. Session Replay & Analytics
- Session Replay Tools (e.g., Posthog):We use session replay tools to record anonymous interactions with our website (e.g., mouse clicks, scrolling) to better understand user behavior and improve usability. These recordings do not intentionally capture sensitive data like passwords or payment details.
- Analytics (e.g., Google Analytics):We use analytics platforms to gather data on how visitors interact with our site—such as pages visited and actions taken. This helps us enhance site performance and user experience.
4. Information Usage
We may use the collected information to:
- Respond to Inquiries: Schedule or confirm appointments, answer questions, or provide requested information about our dental services (in a non-PHI context).
- Send Updates & Promotions: If you opt in, we may send newsletters, promotions, or offers. You can unsubscribe at any time.
- Analyze Website Performance: Improve site performance using data from analytics and session replay tools.
Text Messaging Exclusion:All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties, except for necessary service providers supporting our SMS system.
4.1 SMS Marketing Consent and Data Usage
We respect your privacy when participating in SMS communications.
- Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
- Exceptions include text messaging originator opt-in data and consent for necessary technical operation of SMS services.
4.2 SMS Opt-Out Instructions
You may opt out of SMS communications at any time by texting STOP, QUIT, END, CANCEL, REVOKE, OPT OUT, or UNSUBSCRIBE.
Once opted out, you will no longer receive SMS messages from us. You may re-subscribe at any time by contacting us directly.
5. Third-Party Services & Hosting
Our WordPress website utilizes several trusted service providers:
- WPEngine (Hosting Provider):Our website is hosted by WPEngine, which may collect server logs (e.g., IP addresses, timestamps) for performance, security, or diagnostic purposes.
See WPEngine Privacy Policy. - WordPress (Content Management System):Our site is built on WordPress, which may utilize plugins and cookies to enhance functionality. Each plugin provider maintains its own privacy policy.
Learn more at WordPress.org Privacy Policy. - Google Analytics:Used to analyze website traffic and visitor behavior.
See Google’s Privacy & Terms. - Posthog:Used for session replay and user interaction analytics.
See Posthog’s Privacy Policy. - GoHighLevel (if applicable):Some forms or chat widgets may be powered by GoHighLevel.
Learn more at GoHighLevel’s Privacy Policy.
These third-party providers operate under their own privacy policies and process data according to their internal practices.
6. Data Sharing & Disclosure
We do not sell or rent your personal information. Data may only be shared in the following cases:
- Service Providers: With trusted vendors who perform services on our behalf (e.g., hosting, analytics, email).
- Legal Requirements: When required by law, subpoena, or court order.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets.
7. Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe your child has submitted personal data without parental consent, please contact us so we can delete it.
8. Security Measures
We take commercially reasonable steps to protect the non-medical personal information submitted through our site.
However, no online platform or electronic system is 100% secure. Submitting sensitive data online (which we discourage) is done at your own risk.
9. Your Choices
- Opt-Out of Communications: You can unsubscribe from marketing emails or SMS messages anytime by following the unsubscribe instructions.
- Manage Cookies: Most browsers allow you to block or delete cookies. Disabling them may affect site functionality.
- Do Not Submit PHI: Please refrain from sharing any medical or treatment information through our site.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws.
The “Last Updated” date above reflects the most recent version. Continued use of our website after updates indicates acceptance of the revised terms.
11. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
Family Dentistry Forest Hill
1870 Forest Hill Blvd, Ste 103. West Palm Beach, FL 33406
(561) 585-5891
We value your trust and will make every effort to address inquiries promptly.
Disclaimer:This Privacy Policy is for informational purposes only and does not constitute legal advice.
For compliance guidance under regulations such as HIPAA, GDPR, or CCPA, please consult a qualified attorney or privacy professional.